Mainora Ad: Creative, Copy & Analysis

The thing European women have been wearing all autumn. You've been missing it. Spotted on cobblestone streets from Madrid to Paris — draped over a coat, knotted at the chest, pulled across the shoulders on the way out the door. The Waverly Knit Triangle Shawl. Soft thickened wool-blend in a triangle cut that wears six different ways without trying. Not quite a scarf. Not quite a wrap. Exactly what every autumn outfit has been missing. Black. Grey. Burgundy. Taupe. Camel. Cream. It's already sold out in four colors. Just saying.