8 Best Black Friday Ad Examples to Inspire Your 2026 Campaign
- Author
- PrimeSpy Research Team
- Published
- Oct 19, 2026
A Black Friday ad has little time to make its case. The shopper needs to see what is on offer, why it matters, and what to do next. A discount can carry that message, but it does not have to do all the work. Brands also use bundles, early access, and seasonal offers that lead to a longer buying journey.
We found eight Meta ads from the 2025 season in PrimeSpy’s ad library. They range from Huda Beauty’s product-led video to Mailchimp’s free-trial campaign. Each card shows a different way to frame the Black Friday decision as you plan for 2026.
The Eight Ads at a Glance
| Brand | Market and run dates | Offer or hook | Idea to test |
|---|---|---|---|
| Huda Beauty | UK, Nov 28-30, 2025 | 50% off a named kit | Put the product and saving in the first video frame |
| Herman Miller Gaming | UK, Nov 24-Dec 1, 2025 | 25% off plus an extra code | Use a second incentive for late-stage buyers |
| Steelcase | UK, Nov 10-Dec 2, 2025 | 21% code on ergonomic chairs | Pair a category-specific offer with a product image |
| MuscleFood | UK, Nov 20-Dec 2, 2025 | Eight steaks for GBP 19.99 | Show quantity, price, and reference value together |
| Four Sigmatic | Multiple European markets, Nov 13-26, 2025 | Up to 50% off | Keep the brand and product visible in a sale graphic |
| Grind | UK, Nov 17-25, 2025 | 25% early access code | Start with existing demand before the main sale |
| Hydratis | France, Nov 3-14, 2025 | VIP sign-up for up to 35% off and a gift | Build a pre-sale audience |
| Intuit Mailchimp | Six European markets, Dec 1-23, 2025 | Free trial with a Black Friday theme | Extend the seasonal message into a B2B acquisition offer |
1. Huda Beauty: Make the Hero Product the Deal
“Save 50% off on Huda’s Full Glam Kit only on Black Friday,” says the UK ad. The saving appears in the short vertical video before the products come into view. Shoppers can tell what qualifies without searching through a long caption for the deal.
The named kit gives both the creative and the landing page a clear focus. For a brand that sells sets, it suggests a useful comparison: a video built around one discounted kit versus a general “up to X% off” graphic. Product-page visits and purchase rate will say more about that choice than video views alone.
2. Herman Miller Gaming: Add a Reason to Act Later
Herman Miller Gaming paired 25% off gaming gear with an additional 5% using CYBER5. The chair stays in view throughout the video; the copy explains how to get the extra saving. For a purchase that may take more consideration, the second incentive gives an interested shopper a reason to come back.
That is an offer sequence worth testing for higher-priced products. Start with the Black Friday message, then show a final-week or Cyber Monday code to visitors who have not bought. The landing page needs to explain how the discounts combine, and the combined price still has to work for your margin.
3. Steelcase: Let the Product Category Narrow the Message
Steelcase puts ergonomic office chairs next to a large “21 to 25% off” message. The UK ad copy, meanwhile, tells viewers to claim 21% off during Black Friday. Either way, the chairs remain central; this is a sale for a recognizable product category rather than a discount in search of one.
If buyers usually browse a category before choosing a model, compare this approach with a broad sale announcement and send each ad to the matching collection page. One detail needs careful handling in your own campaign: the creative shows a range while the copy names one rate. Spell out which products qualify for each saving on the ad and landing page.
4. MuscleFood: Show the Math Before the Click
Eight sirloin steaks. GBP 19.99. A crossed-out GBP 63.96 reference value. MuscleFood puts the key numbers together in the creative, then repeats the quantity and price in the copy alongside a code and a product-page destination. Shoppers can judge the pack without calculating a percentage discount.
For products sold in bundles, try showing the quantity and final price against a category-wide percentage offer. Compare average order value, gross margin, and whether buyers add other items. Whatever format you choose, the price comparison needs to match the product page.
5. Four Sigmatic: Keep the Product in a Loud Sale Graphic
Four Sigmatic gives Black Friday and “up to 50% off” plenty of space, but the three coffee products are still easy to spot. The copy adds a product benefit before returning to the promotion. Someone new to the brand can see both the sale and what is being sold.
A sale-first graphic like this can be tested against one that opens with the product benefit. Existing customers may recognize the packaging at once; new customers may need more context. Compare those audiences separately, and make it easy to find which products receive the maximum discount after the click.
6. Grind: Give Early Access a Real Offer
Grind ran its UK ad before the main Black Friday weekend. The copy calls the offer early access and gives a specific reason to buy: 25% off with BLACK25. A clean coffee product shot carries the visual, leaving the caption to explain the timing and the code.
Early access is more useful when the audience knows what it is getting. Try the offer with subscribers or past customers before taking it broader. Then check whether early orders add revenue or pull forward purchases that might have happened on Black Friday anyway. With a simple product image, you can change the offer without rebuilding the product story.
7. Hydratis: Use the Ad to Build a VIP List
Hydratis took a different route in early November. Its French ad asks people to sign up for Black Friday access ahead of others, with up to 35% off and an additional gift. The early-access notification, rather than a product price, is the focus of the creative.
This ad has a job before sale day: build an email or SMS audience the brand can contact when the offer opens. Compare the cost per qualified sign-up and eventual purchase rate with direct-to-product ads. The discount, gift, and access timing should carry through from the ad to the sign-up page and follow-up messages.
8. Mailchimp: Adapt the Holiday to a B2B Decision
Mailchimp uses the Black Friday and Cyber Monday moment to promote a free trial of its marketing tools, rather than a one-day software discount. The bright yellow brand treatment and product interface make it easy to distinguish from the retail offers around it.
For SaaS, a seasonal campaign can invite a longer evaluation instead of an immediate purchase. A timely use case or trial offer is one option to test; qualified trials and activation are the measures to watch. This ad ran from December 1-23, carrying the holiday theme beyond Cyber Monday.
What These Black Friday Ads Have in Common
The cases point to three decisions a brand has to make before designing the ad: what exactly is on offer, when to show it, and what action the buyer should take.
The offer is specific enough to picture
Huda Beauty names a kit; MuscleFood shows a pack and its final price; Steelcase gives the discount a chair category to sit beside. The saving means more when a shopper can connect it to a product. Decide whether a named item, bundle, or category will make your offer easiest to grasp.
The calendar changes the message
Hydratis starts with a VIP list in early November. Grind offers early access closer to the sale. Herman Miller Gaming adds a Cyber Monday code. A lead-in, main sale, and final reminder can each serve a different purpose. Give each stage its own audience, message, and destination.
The call to action fits the purchase
MuscleFood can ask for an order on a priced bundle. A gaming chair may take another visit. Mailchimp asks for a trial. The right next step depends on what the buyer needs before deciding; make that step as clear as the offer itself.
How to Find More Black Friday Ads in PrimeSpy
Start with a Black Friday copy search in PrimeSpy. Narrow the results to your market and product category, then open ads from brands that compete for the same customer. The full cards let you examine the creative, advertiser, run dates, offer wording, and destination together.
As you collect examples, sort them by the decision they ask shoppers to make: buy a named product, choose a fixed-price bundle, shop a storewide discount, claim early access, or join a list. Note the first frame, saving, code, deadline, and landing page for each. That gives you a more useful comparison than a folder of attractive images.
Search across the season, too. Early November ads can show how brands build an audience; Black Friday weekend and Cyber Monday ads show how the message changes when the offer is live or ending. Read the sequence, not only the individual creative.
Turn the Examples Into a Campaign Plan
First, choose the product or category you want to move and write the offer in one sentence. The price, eligibility, and deadline should be just as clear on the landing page. If the ad needs a paragraph of explanation, tighten the offer before buying traffic.
Then test two approaches that give shoppers meaningfully different reasons to act. You might compare Huda Beauty’s product-led video approach with MuscleFood’s price-first graphic, or Hydratis’s early-access sign-up with a direct product offer. Keep the audience and destination consistent when you want to learn which message works better.
Place those tests on a calendar. Begin with the audience you already have, prepare the main sale creative, and decide whether a final code or reminder suits visitors who have not bought. Use your own orders, margin, and qualified leads to decide where more budget belongs.
Studying other brands’ ads should leave you with a clearer offer and a campaign you can test. The cards show how each brand framed the choice. Your job is to make that choice fit your product, audience, and sale window.
